Yandy. Tel: +886 (2) 27555007 A report published Sunday by an Australian think tank revealed that as many as 83 internationally known brands – including Nike, BMW, Apple, Sony, Google, Lacoste, and Nintendo – have active ties to factories where evidence suggests the Communist Party has shipped Uyghur Muslims to engage in forced labor. Coca Cola did a marvellous job and the VW idea was a stroke of genius from the PR team to play on the character to benefit the brand. Very cool isn't it. Looks a bit familiar right? Name and Email are required. Burger King, instead, opted for a literal translation of its name…. This name means “home” 家 (jiā), “happy“乐 (lè) and “good fortune” 福 (fú). Yes indeed Dolce & Gabbana received a big hit in sales (in China) after releasing a video that, let's say, didn't go down too well in China! 1. Are there any odd brand names that you've come across in China? Look up the English to Chinese translation of brand name in the PONS online dictionary. The Chinese name of the brand 捷豹 (Jiébào) literally means “quick panther“. Did you know that Chengdu – apart from hot pot, the spicy food, the…. On the flip-side there have been many name fails, where meanings are lost in translation, and therefore become the butt of the jokes in China. Jianguo Rd. Marika. Lenovo is a giant in the PC industry. KFC made Chinese consumers a bit apprehensive when "finger licking good" was translated as "eat your fingers off." Email: [email protected], Xiangyang South Rd. You can’t walk through Beijing or Shanghai without finding a counterfeit Rolex watch selling for $5 or a knockoff Nike shirt for $2. Jellinek named the new cars after his daughter Mercedes and trademarked the Mercedes name in 1902. Heineken's Chinese brand name is "喜力(xǐ lì)." While in 2003 China was the fourth largest world automobile producer behind Japan, USA and Germany, by 2008 it became the world’s leading country in terms of vehicles’ producing and sales. The Chinese characters literally mean “to permit the mouth to be able to rejoice”. The company is famous for producing consumer vehicles and commercial vehicles, such as buses, lorries, trucks, and more. 威登(lù yì wēi dēng.)". You may or may not be aware that many foreign brands have their own brand names in Chinese. Mobile: +86 18516611424. In the past, plenty of foreign companies avoided choosing a Chinese name; they worried it would damage their brand recognition. If you wish to hear more from LTL Mandarin School why not join our mailing list. Lenovo is a Chinese multinational brand in Beijing. The first part 路易 (Lùyì) simply means Louis, 威 means “power” and 登 refers to ascending to great heights. Chinese car companies have quickly earned the international reputation for producing reliable and aesthetically pleasing cars at low price. He believed the name “Apple” was “fun, spirited and not intimidating“. Volkswagen purposely chose this due to the fact it appears to look like a version of their very own logo >>> 众. 北海市海城区北海大道183号城市购物广场 0510号 Very good connotations for the Chinese market! No. Even heroin, which no one should use any day, was a brand name. Mishil is a brand that features in the 2020 Chinese TV Show Nothing but Thirty (三十而已). A basic example, but less is more for Apple, very much like their designs. Starbucks’ Chinese name, 星巴克 (xīng bā kè), is a combination/mix between the translation of the first character and a phonetic transcription of the last two: the character 星 (xīng) means “star” and 巴克 (bā kè) is a purely phonetic transcription of “bucks”. This helps too convey the brand's values. 索尼 (suǒ ní) is just a transliteration of the name, literally 索 “suǒ” – cable/rope + 尼 “ní” – Buddhist nun. 大众汽车 (Dàzhòng qìchē) — Volkswagen The brand name was derived from the Latin “Sonus” (“sound”) and it was conceived to be an international term. This is definitely a phonetic match, but the last two characters “百味” also mean “100 flavours” – a hint on showing what the brand offers to its customers, somewhere that provides everyone with their own favourite flavours. Put together it doesn’t make much sense and is another example of a brand trying to make the name sound as familiar as it’s English equivalent. I love the stories about Coca Cola and VW, shows you need to be smart to break into the Chinese market and take care with things like brand name. Founded in 2004, TutorGroup, the parent company of TutorMing, created the first commercially available synchronous learning portal in the world. Studying Chinese in China should not be restricted to the classroom. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. 徐汇区襄阳南路218号现代大厦 A座 910室 Chinese names are used in China and in Chinese communities throughout the world. While these Chinese goods may look like the real deal from a glance, you’ll soon realize that they don’t perform even half as well as the originals do. The name must be memorable. The Chinese brand, 苹果 (Píngguǒ) also literally means “apple“. Coolster . Porsche’s Chinese name is mainly a phonetic match, but the name also connotes speed and timeliness. The name Adidas is an abbreviation of the name of its German founder Adolf (“Adi”) Dassler. The company is backed by Alibaba, Softbank, Temasek, and Qiming Ventures. … He entered the brand name into China’s public database of trademarks and found that two Chinese companies and an individual had filed for the mark under various categories of … The word volkswagen means “People’s car” in German. The name literally means “Valley Song“, and is simply a phonetic match. According to Steve Jobs, the brand’s name was inspired by his visit to an apple farm while on a fruitarian diet. You probably know that the Chinese language is highly … Sara Lynn Hua is a contributing writer and editor for TutorMing. Best Chinese Watch Brands. Looks a bit familiar right? That said, Adidas is incredibly popular in China, walking the streets you’ll do well to NOT stumble across it. Not only does this hold great connotations to the Chinese market, but its a brand that is hard to mix up given the name is so similar…. Coca Cola in Chinese is 可口可乐 (Kěkǒukělè). Analyze all the above brand names. Learn more in the Cambridge English-Chinese traditional Dictionary. Its main products are personal … The umbrella brand, principally used for oral hygiene products, was named after the company founder, William Colgate. In fact, it is based on the company logo: 三脚马 (Sānjiǎo mǎ) means “horse with three legs”! Emil Jellinek was an entrepreneur who worked with the Diamler Motors Corporation. Just like Apple, Microsoft proposed a literal translation of the name of the brand too. A #910 This is a list of television manufacturers, past and present.. Brand name tires guarantee higher mileage. Brand name tires guarantee longer mileage We often hear about the advantages of using tires from renowned manufacturers. The name Nokia derived from the town where the first offices of the company were based, called precisely Nokia. McDonald’s (麦当劳 – mài dāng láo) in Chinese literally means “wheat serves as labor” which doesn’t exactly describe fast food or the brand itself. See also about Chinese names. Pages in category "Chinese brands" The following 200 pages are in this category, out of approximately 626 total. In China, the brand has adopted a phonetic match to brand its name. Note that depending on the Chinese characters used these names can have many other meanings besides those listed here. Negative connotations should be avoided. Examples such as Coca Cola and Volkswagen should be looked at. The first car to show the big feline was produced under the Swallow Sidecar name, in 1922. Certainly a fine effort to integrate into the Chinese market with three positive characters all moulded together. This is why there’s a huge market online that sells fake Chinese products that mimic the brands we all know and love. So let’s get going…, Brand Names in Chinese – Other Big Name Brands. However, the name also suggests speed and timeliness, as 保 (Bǎo) means “to protect/to keep” + 时(shí) means “time” and 捷 (jié) means “quick“. Tel: +86 (0) 21 3368 0866 1. Coolster is one of the most popular Chinese ATV brands you will find. Learn more in the Cambridge English-Chinese traditional Dictionary. “ bù ” real brand worried it would damage their brand is so well known that Chinese consumers responses! ” into the Chinese market with three legs ” 88 Xiandai SOHO Building B, 5th Floor Room! And editor for TutorMing chose this due to the fact it appears to look like a version of their own! 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