Side switching. Your community becomes an asset.Â, Using default insurance contracts and reputation systems incentivises good behaviour and fosters credibility and trust.Â, Platforms used data-based tools to create community feedback loops.Â, You need to leverage the community to grow and police the content. Chap 04 course slides disruption dist Geoff Parker. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. It’s a great tool for working through books on the market, and comes highly recommended. Platforms connect two types of users in order … July 29th 2016 “Platform Revolution” New platform business models are disrupting traditional industries and have transformed “travel, transportation, media and communication” business models. making a more credible service by increasing regulations e.g platform for babysittingÂ, Companies need to develop an explicit data acquisition strategy.Â, LinkedIn – Gamifiy experience by using a progress barÂ, Leverage by signing in through other accounts. (Social Currency)Â, Decisions need to be made on who can create value units, how can they be created and integrated into a platform and what differentiates high quality from low quality.Â, The roles need to be explicitly described and understood. Â, The same user may play a different role in differing interactions. Reference: FIGURE 7.3, Four models for managing and sponsoring platforms (Platform Revolution, p. 136) No matter what the model, we see the need for governance . A well designed platform makes it easy for users to move from role to role.Â, Air BnB and Ebay value is listing information served to consumers based on search or past interests.Â, Provides information to help decide whether to proceed to some further exchange.Â, Enables exchange of value units, usually via search query or recommendations.Â, The kind of interactions involved will grow as people work out what’s possible. There are no discussion topics on this book yet. Be the first to ask a question about Summary of Platform Revolution. Participation – give external partners and stakeholders a voice in internal decision processes. Technology Enabled Businesses, Markets and Policy (BMME015) Titel van het boek Platform Revolution; Auteur. The Platform Revolution Book Summary is the complete guide to understanding platform companies. editors for publishing.Â, Platforms unlock new sources of value creation and supply. (Removes industry limitations, such as supply of value creators)Â, Platforms foster new supply to the market. We’d love your help. Platforms seek exclusive access to essential assets. Start by marking “Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis” as Want to Read: Error rating book. With Instaread, you can get the summary and analysis of a book in 15 minutes. Community used to be source of demand but with a platform can also be source of supply. It dives into network effects, promotional tactics and all problems the platform businesses must overcome. Therefore, acquisition and retention key.Â, Two sided network effects – attracting one side of a market usually attracts the other. Platforms, such as Facebook and YouTube, have become dominators of markets over traditional pipeline businesses. On March 28th, a new book unlocked the business power of networked markets. (Upheld by community standards and social pressure)Â, Platforms operating in similar areas can differentiate by adopting different levels and kinds of openness. Erasmus Universiteit Rotterdam. However, excessive openness leads to too many extension developers which in turn because of competition reduces their margins making developers less attracted to the platform.Â, Basically routines, protocols and tools for building software applications that make it easy for outside programmers to write code that will connect seamlessly with platform infrastructure.Â, Openness needs to be limited however community can provide screening and feedback which is helpful for effective curation. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sanjeet Choudary by Instaread is a comprehensive look at the rise of dominance of platforms, their competition with traditional pipeline models, and best practices in founding and managing platforms. Minimise congestion when too many people participate or low quality drives out high.Â, 4. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. Insieme a Geoffrey G. Parker e Marschall W. Van Alstyne ha scritto il libro ‘Platform Revolution, how networked markets are transforming the economy and how to make them work for you’ . Single-side – Create a business around products or services that benefit one side, later convert the business into a platform and attract the other side. Therefore timesharing to those that can’t afford to pay for one would add incremental revenue to the business plus get proper usage out of the machine.Â, Re-intermediation – bringing back middleman in the form of algorithms and social feedback.Â, Convert users into marketers to get explosive growthÂ, In general, users spread self-created value units to get social feedback.Â, Spreading to unlock more of a service rather than monetary reward can be powerful think dropbox.Â, For consumers: Access to value created on the platformÂ, For producers: Access to community/marketÂ, Both: Access to tools and services that facilitate interactionÂ, Charging has an impact on network effects and creates friction.Â, Networks effects measured by the number of visitors doesn’t necessarily reflect the monetary value of a platform. Â, Take steps to promote desirable interactions.Â, Monetising interactions means tools must be created that benefit both parties by removing friction, mitigating risk and facilitating valuable interactions.Â, Enhance access: means being able to place self at top of a list can, however, increase noise level creating negative network effects.Â, Charge most users full price whilst subsidising starsÂ, Charge some pull price and subsidise those that are price sensitiveÂ, Keep as many monetisation options as possible open for as long as possible.Â, When transitioning from free to fee strive to create new additional value that justifies charge.Â, Platforms have two parts, its structure and operation. How platforms compete. The definition is rather broad, both in terms of the definition of platform as well as the “goods” that are exchanged. Show what is allowed and what isn’t.Â, Platfroms invert the firm – shifts its focus from internal activities to external.Â, Networks effects can be both positive and negative.Â, Disruptive technological change renders old industry economics obsolete.Â, Demand economies of scale are fundamental source of positive network effects.Â, Convex growth and collapse can occur with network effects. A practical guide to the new economy that is transforming the way we live, work, and play., Platform Revolution, How Networked Markets Are Transforming the Economy and How to Make Them Work for You, Geoffrey G Parker, Marshall W Van Alstyne, Sangeet Paul Choudary, 9780393354355 Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. (actionable not vanity metrics)Â, Matching quality lies in curation – sales conversion rate?Â, Trust is developed through excellent curation which gets better with more data.Â, Balance check using the producer to consumer ratio – factoring in the rate of interaction success.Â, Run experiments to identify the critical determinants of LTV e.g. Platforms interface two sorts of clients with a specific end goal to trade something of significant worth. avoided through. Platform Revolution - Ch 01 Intro: How Platforms are Changing Commerce Marshall Van Alstyne. They should discourage multi-homing. Four kinds of network effects. Fostering innovation, then capturing its value . I.e. Platform . by Instaread. Tami Charles is a former teacher and the author of picture books, middle grade and young adult novels, and nonfiction. Written for an audience that is familiar with technology and tech-based business models, it will probably be a. Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis (English Edition) eBook: Summaries, Instaread: Amazon.it: Kindle Store Gives more data.Â, End to end principle – application specific features should reside in the outer layer of a platform, rather than deep in the roots.Â, Stable core sitting underneath an evolving layer that facilitates variety.Â, Leave room for serendipity (unique combinations) and the unexpected as users themselves will find ways to create value on the platform.Â, ‘The internet no longer acts as a distribution channel but is also a creation infrastructure and co-ordination mechanism.’, Platforms flip from internal resources to external resources. We read every chapter, identify the key takeaways and analyze them for your convenience. Obviously - and once more - this is not a revolution. This is a change. Creates distinct ecosystem cultures.Â, API’s can be used effectively to monetary extension developers. He has been selected as a Young Global Leader by the World Economic Forum and is ranked among the top 30 emerging thinkers of Indian origin globally in 2016 by Thinkers50 Radar. Sangeet Paul Choudary is a C-level executive advisor, co-author of Platform Revolution, and the author of Platform Scale. Chap 04 course slides disruption dist Geoff Parker. The Platform Revolution. Just a moment while we sign you in to your Goodreads account. Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. 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